Linen is more than just a fabric—it’s a legacy of craftsmanship, care, and connection to nature. At Endlessbay, we believe the soul of our brand lies not just in our products, but in the people who make them.
In this behind-the-scenes look, we’re pulling back the curtain on our linen production process and introducing the hands and hearts behind the fabric. From the golden flax fields in Europe to the final stitch in our studios, this is the journey of Endless Bay linen—told through the makers who bring it to life.
The Flax Fields: Where Linen Begins
Every sheet, pillowcase, and duvet cover begins its life in the fields of Western Europe, where flax—the plant used to produce linen—thrives in the region’s cool, damp climate. France and Belgium are known for producing some of the highest-quality flax fibers in the world, and it’s here that our story begins.
Flax cultivation is remarkably sustainable. It requires significantly less water than cotton, no irrigation, and little to no pesticides. Local farmers use traditional crop rotation methods to preserve soil health and biodiversity.
But this isn’t just about farming—it’s about stewardship. We partner directly with family-owned flax farms that have been passing down knowledge for generations. These are people who understand their land and nurture their crops with care, precision, and a deep respect for the environment.
Harvesting and Retting: An Art Rooted in Patience
Once the flax reaches full maturity, it is harvested by hand or with low-impact tools to preserve the full length of the fiber. What follows is a process called retting, a natural fermentation that loosens the fibers from the woody stem.
Our makers use field retting, where harvested flax is left to lie in the fields and is turned periodically to expose it evenly to the elements. Sun, rain, and wind all play a role. The process takes several weeks—and requires timing, intuition, and experience.
It’s slow. It’s organic. And it’s essential for creating linen that’s strong yet supple, soft but not flimsy.
Spinning and Weaving: Crafting the Linen Fabric
After retting, the flax fibers are dried, combed, and spun into yarn. This process takes place in small artisan-run mills across Europe. The yarns are spun slowly on traditional looms that emphasize consistency, durability, and minimal mechanical stress on the fibers.
These mills are powered by generations of expertise. While modern machinery plays a role, the process is often overseen by textile technicians with decades of experience. They monitor tension, thread quality, and speed to ensure the resulting fabric meets exacting standards.
From warp to weft, our weavers are shaping the tactile identity of Endless Bay linen. Their work creates the natural slub, the soft drape, and the breathable texture that defines our bedding.
Stonewashing: Where Softness Meets Soul
Once woven, our linen goes through a process called stonewashing. It’s what gives the fabric its instantly soft, lived-in feel—and it’s one of the most loved qualities of Endless Bay products.
We use natural pumice stones and water-based treatments to gently break in the fibers. This softens the fabric without weakening it, preserving linen’s durability while eliminating the “crisp” texture of untreated cloth.
Unlike harsh chemical softeners, stonewashing enhances comfort without compromising sustainability. It also gives each piece a subtle uniqueness—no two batches are exactly the same.
Cutting, Stitching, and Finishing: The Maker’s Touch
Once our linen is soft and ready, it travels to our cut-and-sew studio, where expert seamstresses take over. Here, precision meets passion.
Each piece is:
- Carefully cut by hand to avoid fabric waste
- Double-stitched at high-tension points to enhance longevity
- Finished with simple, refined details like French seams and hidden closures
This isn’t fast fashion. There are no shortcuts. Our seamstresses take pride in slow, deliberate craftsmanship that ensures your bedding is as beautiful on the inside as it is on the outside.
We spoke with Anika, one of our senior linen makers, who said:
“I treat each sheet like a personal project. I know someone is going to sleep in this, relax in this, maybe even share a special moment in this. It matters.”
Sustainability Is Woven Into the Process
Every decision we make—from sourcing to packaging—is rooted in a desire to minimize waste, support local communities, and preserve the planet.
- Zero-waste pattern cutting methods reduce scrap fabric
- We use recyclable and reusable packaging free from plastic
- Excess linen remnants are repurposed into swatches, napkins, or donated for reuse
- Our partners operate under fair labor standards, ensuring safe, equitable conditions for all workers involved
When you sleep on Endlessbay linen, you’re supporting an ecosystem of ethical craftsmanship that respects people and the planet.
Why Meeting the Makers Matters
In a world of mass production and white-label bedding, transparency has become a rare virtue. At Endless Bay, we believe you deserve to know who makes the things you live with every day.
We’re not just selling sheets—we’re telling stories. And behind each product is a human being who shaped it with skill, intention, and care.
Getting to know our linen makers isn’t just a marketing effort. It’s a bridge between the modern customer and an ancient tradition of weaving, sewing, and sleeping well.
The next time you lay your head on an Endless Bay linen pillowcase or tuck into one of our duvet covers, remember: what you’re feeling isn’t just softness—it’s craftsmanship. It’s the result of people who farm, weave, sew, and finish each piece with pride.
In every hem, every fold, and every fiber is a story of care. When you shop with Endless Bay, you’re not just investing in high-quality bedding. You’re joining a community that values integrity, sustainability, and the hands behind the cloth.